苹果发布13年来最差季报：iphone销量首次下跌

冬咚

　　Apple posted its worst quarterly financial results in more than a decade on Tuesday. Sales of iPhones, iPads, and Macs all fell by double digits, leading to a 13 percent drop in total revenue. The markets have reacted harshly, with the company's stock losing more than 7 percent of its value in after-hours trading.
　　苹果公司周二发布了十年来最差的一季财务情况。iPhone、iPad还有Mac销量都跌了两位数，整体收益下降13个百分点。市场反应惨烈，公司非工作时间交易值跌了7个百分点。

　　Apple is still an enormously profitable company — it pulled in more than $10 billion in net income last quarter. The iPhone has been one of the most successful consumer products in world history. It's an almost impossible act to follow.
　　苹果仍然是颇为赚钱的公司，上一季净收入吸金逾100亿美元。iPhone迄今是世界历史上最成功的用户产品，几乎是后无来者。

　　In April 2007, a few months before the iPhone first appeared in stores, the company reported that it had sold 1.5 million Macs and 10.5 million iPods between January and March 2007, generating $2.3 billion and $1.7 billion in revenue, respectively.
　　2007年4月，就在iPhone首次在店内开售的几个月前，公司报告称，在2007年1月至3月间已经卖出150万台Mac和105万个iPod，分别创收23亿和17亿美元。

　　Today, of course, those figures look puny. Between January and March 2016, Apple sold 51 million iPhones, generating $33 billion in revenues — more than 10 times as much revenue as the iPod generated in its heyday. In addition, Apple sold 10 million iPads and 4 million Macs, for another $10 billion in revenue.
　　当然，如今这些数字看起来微不足道。2916年1月至3月间，苹果公司卖出了5100万台iPhone，创收330万美元，是iPod鼎盛时期的十倍有余。此外，苹果公司卖出了1000万台iPad和400万台Mac，又创100亿收入。

　　Apple's financial results are only disappointing compared to the very high expectations set by previous quarters' results.Apple hasn't provided sales figures for the Apple Watch, but estimates suggest that it's only a modest hit so far.
　　说苹果公司的财政情况不尽如人意是因为相较于前几个季度而言，业绩高了，公司期望也高。苹果还未提供Apple Watch的销售数据，但估计至今也只小赚一把而已。

　　Presumably, Apple is working on other products that it hopes will be big hits. Maybe the rumored Apple Car will generate iPhone-level revenues and profits. But if Apple fails to find a successor to the iPhone, that won't be a sign that they've done anything wrong. iPhone-level hits are just very, very rare.
　　大概苹果公司在忙其它产品，希望可以大卖。也许传说中的Apple Car可以创造和iPhone一样水平的收入和利益。但要是苹果公司找不到iPhone的后继者，也不能说明苹果就有过失策了。iPhone的大卖实属罕见。　（沪江英语）