Netflix will run a trial with choose-your-own-adventure shows for children later this year, based on an established character.

今年晚些时候，网飞公司将基于一个已经塑造出的角色，试运行一档名为“选择自己的冒险”的儿童节目。

If they are successful, it will use the format for TV programmes aimed at adults. It has not said whether it would apply the format to established series, or use it exclusively for new ones.

如果节目成功了，这一版式将会被用在成人电视节目中。现在还不清楚这一版式是否也会用在已经完结的连续剧中，或是专门用在新剧集里。

Netflix president Reed Hastings confirmed the company is working on interactive shows, saying: ‘Once you have got interactivity you can try anything.’

网飞公司总裁雷德•哈斯汀斯证实，该公司确实在研发交互节目，他说：“一旦具备了交互性，你可以尝试任何事物。”

At least five million UK households are thought to be signed up to Netflix, and it is challenging traditional broadcasters.

至少有500万英国家庭订阅了网飞公司的服务，这挑战了英国老牌广播公司的地位。

Earlier this year, BBC boss Lord Hall vowed to ‘reinvent’ the iPlayer so it overtakes Netflix as a ‘destination’ in its own right, rather than a catch-up service.

今年早些时候，BBC的老板罗德•霍尔发誓要“重造”iPlayer播放器，以超越网飞公司为目标，而不只是要迎头赶上。

英文来源：每日邮报（中国日报网）